Pop Culture Sociology Blog

Algorithms Are Changing Our Taste in Music

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How Journalism Can Restore Balance
Adobe Stock: Concept of online virtual assistant and algorithm

Convenience: The Illusion of Choice

Did you know that over 100 Albums were released on DSPs (Digital Streaming Platforms) this past January, 2026, and less than half of them were reviewed?  With so much music out there in the digital ethos, finding a new song worth hearing isn’t exactly an easy task. Which brings us to Algorithms, the transformative music discovery system, making personalized recommendations faster and more accessible than ever. That is, until you realize the same songs and artists keep appearing across playlists, feeds, and apps. For many listeners, this system offers convenience at a scale that would have been impossible in the pre-digital era. However, as algorithmic systems increasingly influence listening habits, audiences should begin to question how much agency they have over their own taste.

Calculated Dependence 

Algorithms are designed to organize seemingly endless amounts of content and help listeners navigate an overwhelming music library. Harmful; no, but challenges arise when algorithmic recommendations become the primary force of discovery.  Most platforms prioritize engagement, coaxing user encounters towards familiar sounds. Becoming more and more frequent than diverse, subtly shaping taste over time.

Algorithms excel at identifying patterns in user behavior. They can introduce listeners to artists similar to their existing preferences and surface content efficiently. However, research into recommendation systems shows that these tools tend to reinforce prior choices, boxing in exposure rather than expanding it over time.

This does not eliminate discovery, but it does influence which discoveries feel most accessible. Without intentional exploration, audiences may unknowingly remain within stylistic boundaries shaped by platform design rather than personal curiosity.

Taste Needs More Than Automation

Taste is not static; it develops through exposure, challenge, and context. While algorithms respond to past behavior, they cannot account for emotional nuance, cultural significance, or long-term artistic impact. Music journalism fills this gap by providing historical perspective, critical interpretation, and storytelling that algorithms are not built to deliver. Rather than replacing algorithms, journalism offers a complementary layer. A layer that encourages listeners to engage actively rather than consume passively.

Harvard Business Review explains that recommendation algorithms often fall short because they rely heavily on user behavior data, which can embed human biases and fail to reflect users’ deeper preferences. Algorithms infer musical tastes based on clicks, searches, and listening habits, but these “revealed preferences” may not fully represent what users genuinely value or want long-term, leading to repetitive or narrowly tailored suggestions rather than diverse exploration. The article suggests that improving recommendation systems requires accounting for psychological biases and designing algorithms that balance short-term wants with broader goals, a shift toward preferences that align with users’ aspirations and more thoughtful engagement. While algorithms can surface familiar and contextually relevant songs efficiently, their dependence on historical patterns means they may reinforce existing behavior rather than expand listeners’ musical horizons. By combining such systems with human-centered curation and interpretive context, music discovery can be both efficient and enriching.

These systems prioritize engagement signals and past listening behaviors, reinforcing repetition and limiting exposure to new music; this is where music journalism plays a crucial role by offering critical context, curated recommendations, and narrative insight that enriches discovery beyond algorithmic prediction.

Counterargument: Man Vs. Machine

It’s easy to believe Algorithms are too efficient to be outperformed by human operations. After all, Print Media was pushed to near obsoletion due to the digital waves innovation. Unlike the machines and systems that facilitate algorithms, human-directed systems rely on slower access to content, sacrificing convenience and immediacy. Personalized discovery is no match when you factor in the fleeting attention spans of users and how quick consumption has taken over the once favored drip feed model.  

Despite this argument’s strong merit, it assumes that music journalists won’t use the algorithm in their favor to get their curations out in front of the machine. Wiping out the algorithms in place isn’t viable or necessary; music journalists should approach the dilemma of user codependency with a tactical approach. Using the algorithm to put their content in front of the fans while simultaneously acknowledging what the algorithm recommends, affirming or denying its picks. Coexistence through accountability and fact-checking.

A Balanced Solution

The path forward does not require rejecting algorithms, but rebalancing their influence. Audiences benefit most when algorithmic convenience is paired with intentional discovery through editorial playlists, reported features, criticism, and local coverage.

Journalists, curators, and creators can help audiences break out of automated loops by introducing new voices, explaining why music matters, and encouraging deeper listening habits. Platforms, in turn, can support this ecosystem by elevating contextual content alongside recommendations.

Conclusion: Accepting Technology, with Boundaries 

Algorithms are here to stay, but they should not be left on their own to define our taste. By combining technological efficiency with human insight, audiences can enjoy both convenience and depth. Millions of listeners still believe they’re discovering new music organically, and why wouldn’t they? What feels like personal taste is now the result of algorithmic decision-making, so a journalist’s role is not to oppose algorithms, but rather to ensure that culture is aware that there’s more to explore outside the parameters placed upon them.


Thoughts?…I know I was cookin’